Internal 16.5m × 3m LED coverage
Give your brand a major presence inside the arena with coverage across our large-format indoor LED display.
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British Arena · Sunderland
Sponsorship Packages
Put your business at the heart of the action
Sponsorship
Matchday sponsorship
Put your business at the heart of the action
Bring your brand into the matchday experience with a British Arena Matchday Sponsorship package.
Combine prominent venue branding with digital promotion and hospitality for your guests. It’s an opportunity to introduce your business to supporters, entertain clients or bring your team together around the football.
VIP table reservation
Enjoy a reserved VIP table for your matchday guests, with an optional drinks package available.
Matchday on-site
On-site parking is included as part of your sponsorship package, with arrangements confirmed when booking.
Social media post
A dedicated post promoting your business as a matchday sponsor.
Event listing backlink
A link to your website from the sponsored event’s listing, helping visitors discover your business.
Lounge branding
Extend your presence beyond the main screen with branding in the lounge.
Email newsletter inclusion
Feature your business in our email newsletter, including a link through to your website.
Inside British Arena
Inside Matchday Live
A glimpse of the crowd, the screen and the atmosphere from previous screenings.
Make your next business occasion a matchday
Host clients, reward your team or give your brand a local platform. Tell us which matchday interests you and we’ll discuss availability, pricing and the package details.
What’s on
Next at the arena
Doors, times and tickets. All in one place.
Sunderland vs Brentford
Wednesday 28 October · 17:30 · Main Room
Monsters Ball
Saturday 31 October · 19:00 · British Arena
Jacksons Law
Wednesday 11 November · 11:30 · The Gallery